Cathy Nadim Basheer

Export ManagerFull Time

• Job Details: Explore potential markets and penetrate these markets within the agreed time frame  Develop the business procedure to increase the sales of the current markets and to shift these markets from export to strategic markets  Drive improvement in the export process to ensure effectiveness of the sales  Involve in through the marketing strategies to ensure the right presence in the market  Meets the financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditure.

Regional Trade Marketing ManagerFull Time

• Job Details: Plan and execute quarterly and annual marketing & media plans for the export region  Take lead role in creating and executing regional market programs focused on brand awareness, program awareness/trial, lead generation  Analyze the retail audit to ensure the healthy growth of the market shares  Analyze Eurominotor studies for new markets to Enter/invest in potential markets  Lead key projects of new product launch, uplift, formulation changes...etc.  Social Media: implement and grow different social media platforms and hire brand ambassadors and bloggers across the region

Gulf Business development managerFull Time

• Job Details: Turnaround market profitability by ensuring a positive P&L  Manage financial and currency processes and transactions in accordance with policy and law, and to optimize cost center-effectiveness of activities  Record in the primary sales since the induction of the products to the markets $10,200,000  Record in the Commercial Effectiveness program (CEP) and KPI implementation across the target markets  Develop the Modern and Traditional trade strategies  Negotiate, implement and evaluate BDA with the Modern trade  Open new distribution channels to expand the business  Direct contact with the key customers for retails, B2B, airlines and out of home  Identify opportunities for campaigns, services and new launches that will lead to an increase in sales.  Analyze the monthly performance through monitoring the secondary sales and the sellout data per store.  Involve in through the marketing strategies to ensure the right presence in the market  Prepare consumer and trade activities’ calendar across the responsible markets and tracking the implementation and the incremental sales on Monthly basis  Track the product behavior in the strategic markets to ensure a healthy market shares  Manage with stock control, warehousing and distribution activities influenced by export activities  Prepare and implement the launch plan for the new product launch or for the product uplift.  Prepare the on-ground activities including ATL and BTL in the concerned markets  Participate in the quantitative and qualitative consumer researches to understand more about consumer behaviors and triggers.  Travel to the responsible markets on monthly basis to track the development of the business.