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Diana Nader Farag

Marketing Manager-BUE-Communication-Planning-Seo-Real Estate-Digital marketing

Heliopolis, Cairo, Egypt

Work Experience

  • Senior Marketing Brand Manager- Acting as Marketing ManagerFull Time

    Atric Developments

    Nov 2021 - Present -3 yrs, 8 months

    • Job Details:Responsible for: • Developing and managing the marketing department's budget and tactical plan. • Overseeing all marketing campaigns and tactics execution. • Managing all the company’s marketing communication channels. • Periodically amending the marketing plan and budget allocations depending on the monthly & quarterly ROI and conversions. • Dealing with cross-functional departments including product management, engineering department, sales, and customer support. • Developing full brand and communication strategies. • Brainstorming with the team on new creative campaigns. • Overseeing branding, advertising, and promotional campaigns. • Overseeing the digital activities including content creation, leads generation & targeting, digital KPIs, SEO, SEM, EDM, SMS, and LB-SMS. • Briefing the agencies on upcoming marketing activities. • Updating all sales materials and tools. • Analyzing campaigns’ reports quantitatively and qualitatively. • Ensuring the company’s presenc0e in key national and multinational Real Estate exhibitions. • Generating new business leads from different digital and on-ground activities.
  • Marketing ManagerFull Time

    Egyptian Kuwaiti developers- Cinnabon, The View Hurghada, The View Marsa Alam

    Oct 2019 - Present -5 yrs, 9 months

    Egypt , Cairo

    • Job Details:Responsible for: • Developing the marketing strategy for the company in line with company objectives. • Managing all the company’s marketing activities • Co-ordinating marketing campaigns with sales activities. • Overseeing the company's marketing budget. • Develop a full comprehension of brand and communication strategy • Translating brand and communication strategy into actual compelling communication • Judging and giving directions for improvement on creative ideas presented by the SM agency. • Reports on the performance of the campaigns quantitatively and qualitatively to the top management. • Plan, manage, and execute The view resort events and roadshows. • Ensure company’s presence in key Real Estate exhibitions with needed visibility and visual materials • Develop an in-depth understanding of the company’s key target segment and best ways to reach them to ensure the success of the company’s activations • Search, select and assign third party suppliers for production requirements • Efficiently manage activations budget for maximum exposure and ROI • Develop a comprehensive tool-kit and check-list per type of on-ground activity • Assign KPIs and conduct full evaluation for completed activations
  • Brand ManagerFull Time

    Proper Move

    Aug 2018 - Jul 2019 -11 months

    Egypt , Cairo

    • Egypto Group

      • Brand ManagerFull Time

        Aug 2016 - Jul 2018 -1 yr, 11 months

        Egypt , Cairo

        • Job Details:Currently i am responsible for conducting market research to find out the consumers new requirement, habits & trends in order to offer our products just as our targeted audiences' demands & taste. This requires brainstorming and developing ideas for creative marketing campaigns for both brand awareness & direct sales purposes. Such campaigns work simultaneously in order to achieve all the outbound & inbound marketing activities's goals. At the end testing and evaluation is the tool for development and optimization process, so analyzing the campaigns’ results, leads quality, conversion rates & traffic is done to test the work done & to help shape future marketing strategies.
      • Senior marketing specialistFull Time

        Oct 2015 - Aug 2016 -10 months

        Egypt , Cairo

        Education

        • Business, economics and political science in Economics

          British University in Egypt (BUE)

          Jan 2008 - Jan 2013 - 5 yr

        • High School - Thanaweya Amma

          notre dame des apotres

          Jan 2008 

        Achievements

        I have achieved with a team working together to educate 300 poor children. we are working for the social wellness by providing food, clothes, and many other services to those who are categorized below the poverty line.

        Skills

        • Event Planning
        • Strategic Planning
        • Marketing manager
        • Digital Marketing Strategy
        • Financial Planning
        • Negotiation
        • Digital Marketing
        • Video Production
        • Marketing

        Languages

        • English

          Fluent
        • Arabic

          Fluent
        • French

          Advanced

        Training & Certifications

        • Diploma in professional marketing from Charted institute of marketing

          Cambridge marketing college·2020
        • Creative Thinking

          cairo ad school·2018
        • Copy writing

          Cairo ad school·2018
        • Digital Marketing Diploma

          Highly professional advisers HPA ·2018
        • Digital Marketing Certificate

          GIFTD-CIM·2017
        • Introduction to reserve banking

          Alison ·2016
        • Introduction to reserve banking

          Alison ·2016
        • Business, Economics & Political science

          BUE·2013
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