Elena Riabova

Leading graphic and brand designerFull Time

• Job Details:• Art direction. Managing several projects in parallel, leading large-scale complex projects on brand identity development from idea to implementation, meeting deadlines and budget, ensuring quality control of all visual materials • Preparation and structuring of briefs to define project goals and objectives • Formation of brand platform: study and segmentation of target audience, identification of consumers' needs and values, custom development and target audience portrait, analysis of competitors' visual strategies, market and trends review, definition of brand characteristics and essence, formation of USP, brand attributes, mission and positioning • Creating visual concepts and key visuals, with the selection of typography/font combinations, brand color palette, patterns, photo style and other style-forming elements • Development of design layouts of all types of advertising, printing and souvenir products: business documentation (letterheads, business cards, envelopes, notebooks, diaries) banners, badges, roll-ups, merch, etc. • Design for social networks: post templates, avatars, email newsletters • Work with verbal brand identification: naming, slogans, descriptors, brand manifesto • Visual design and structure formation of business presentations and presentation templates in Figma and Power Point for TEDx speakers, Russian and international forums and conferences (Reklamatrix International Forum, St. Petersburg International Economic Forum, etc.) • Logo design and preparation of sources in svg, png, jpeg, Ai, PDF formats • Infographic design • Development of office space navigation system • Drafting and layout of brand books, guidebooks and logo books

Senior specialist in government relations and international cooperationFull Time

• Job Details:• Maintained interaction with the Government Executive Office, the Ministry of Transport and Economic Development, International Coordinating Council on Trans-Eurasian Transportation (CCTT), the Roscongress Foundation, Russian Export Center (REC) • Communicated with embassies, trade promotion offices and consulates in Russia and in the countries of the Asia-Pacific Region for the purpose of promoting the company's initiatives aimed at developing multimodal container services and entering new markets • Provided FESCO Transportation Group representatives’ participation in events held by government agencies, the transport and logistics community (plenary meetings, intergovernmental commissions, business summits), and foundations (EEF, SPIEF, KEF, CIIE): accreditation, forming the participation program, inclusion into sessions and business dialogues • Prepared business letters, official requests and analytical briefs on behalf of the company’s president, including those addressed to Deputy Prime Minister, Minister of Transport, etc. • Structured and visualized data for speeches made by the company’s president and the members of the Board of directors within the Eastern Economic Forum (EEF), China International Import Expo (CIIE) and plenary meetings of the CCTT venues • Arranged a number of seminars and customer events in Japan, the Republic of Korea and China for the purpose of promoting new transit services • Administered FESCO Transportation Group’s sponsorship participation in KWF World Cup 2019 in Japan, ensuring the attendance of Government authorities at the event • Participated in sessions of the Customs and Logistics Policy Council under the RSPP (Russian Union of Industrialists and Entrepreneurs) as the executive secretary of the Council

Executive assistant to the Head of Doosan Infracore Russia (expat)Full Time

• Job Details:• Analyzed the Association of European Businesses' (AEB) market data statistics and reported to dealers and Headquarters • Reviewed trade publications, collected data and conducted research to prepare weekly reports on market situation and surrounding events • Provided consecutive interpretation of negotiations in accurate manner • Performed precise translation of reports, manuals, legal documents, marketing materials and other miscellaneous documents from English into Russian and vice versa • Maintained, prepared and submitted monthly financial and budget reports • Arranged travel logistics and visa support • Drew up 20 documents a week (reports, certificates, programs, leaflets, presentations) using word processing, spreadsheet, database and presentation software