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Job Description
Role Responsibilities:
- Supervisor end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral).
- Own paid and organic growth strategy, from concept to completion.
- Understand traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
- Work with multiple marketing functions such as brand and content, and can connect the dots between programs to create full-funnel marketing campaigns.
- Develop our retention and loyalty strategy, including building-out communication touch-points across multiple channels (email, push, SMS, etc.).
- Own demand generation efforts that support our sales team and drive MQL’s.
- Ensure analytics are accurately tracking marketing efforts.
- Define measurements of success (KPIs) for campaigns, develop a testing framework, and analyze data to understand the impact of new channels.
- Define growth and performance benchmarks and establish analytics and reporting for channels.
- Build growth models using organic and paid growth loops.
- Create reporting dashboards and share relevant insights regularly with internal teams.
- Communicate growth performance to executive leadership to promote a shared understanding of performance marketing strategy, ROI, and opportunities.
Job Requirements
Education and/or Work Experience Requirements:
- Bachelor's degree in Marketing or similar field.
- +5 years experience in growth marketing, performance marketing, digital marketing, or relevant function.
- +3 years of experience in leading a team.
- Knowledge of the latest growth practices including paid acquisition, technical SEO, SEM, etc.
- Experience in Google Analytics and comfortable with other analytics tools.
- Hands-on experience with paid acquisition channels (e.g. Google Ads, Facebook Ads Manager, etc).
- Expertise with multi-channel CRM / marketing automation platforms (e.g. Marketo, HubSpot) and digital marketing tools (e.g. Unbounce, FullStory, Mixpanel, etc.).
- The statistical approach in data-driven decision-making ability.
- Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights.
- Previous work designing or building landing pages and/or sales funnels.
