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Job Description
- GNP is looking for talented marketer to join our Marketing team as OTC Product Manager with FMCG background.
- Key Responsibilities:
- To participate in the development of the brand strategy, marketing communications, and tactical plans for the assigned line products.
- Lead annual portfolio planning to ensure short-term and long-term goals are met in a timely manner.
- To develop promotional materials, professional promotional programs, Health Care Professionals partnerships, and medical marketing programs.
- Coordinating with sales management to develop necessary tools and training for field force.
- Analyze brand positioning & consumer insights
- Conducts regular market analysis, develops deep understanding on business dynamics, tracks competitive environment, identifies growth opportunities and develops strategy to maximize brand potential.
Job Requirements
- For Applicants with Non Medical Background (FMCG background is a must).
- For Applicants with Medical background (should have OTC / Retail experience in pharmaceutical field is a must).
- A Master’s Degree in a related field or an MBA is of added advantage.
- A high degree of familiarity and practice of IT skills related to use of Microsoft Office.
- Experience:
- Proven successful marketing activities in the current role.
- Excellent knowledge of pharmaceutical industry and its challenging environment.