Marketing Specialist

• Identify trends and insights, and optimize spend and performance based on the insights
- Conduct market research when needed, to find answers about consumer requirements, habits, and trends
- Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
- Investigate the performance of a company’s marketing campaigns and strategies by evaluating key performance metrics.
- Establish and maintain relationships with new and existing clients through networking and prospecting.
- Create goals and objectives in order to approach customers through appropriate marketing channels.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Events management
- Brainstorm and develop ideas for creative marketing campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts