Business Analyst

In-depth market research and competitor analysis

Scope:

• In scope are following regions in priority order:
• Belgium
• Rest of EU (European Union)
• USMCA (USA, Mexico, Canada)
• MENA (Middle East North Africa)
• Asia & Australasia

Focus:

• Priority focus is on amateur & professional-level football, a.k.a. soccer in the USA
• Secondary focus is on any other mass-market sports, e.g. basketball, baseball, padel, cycling,…

Inputs:

The analyst:

• receives all competitor information already available to The Company and provided in unsorted and varying formats (MS Word docs, OneNote, PDF, Dropbox…)
• fully leverages online tools (e.g. Google), A.I. research LLMs (e.g. Perplexity), e-mail / online meeting reach-out to relevant Key Opinion Leaders and any other forms of information gathering and analysis deemed suitable

Outputs:

Analyze and rank the individual countries in the aforementioned regions based on their level of “football fanaticism” as determined by e.g.:

• Football ranking vis-à-vis other sports
• Number of amateur & professional clubs
• Estimated € market size
• Other parameters as deemed relevant

Conduct an in-depth scan of those countries for competitor App / SaaS technologies and build a detailed, side-by-side competitor SWOT analysis benchmarking The Company along following dimensions:

Organization:

• Maturity: established when, active in which geographic markets, headcount per market…
• Fund-raising successes: when, € value…
• Product:
• B-2-C product features and related Strengths & Weaknesses
• B-2-B product features and related Strengths & Weaknesses
• Market readiness: MVP, fully launched and since when etc.

Business Model split per market:

• Number of registered users and historical evolution in past 3 years
• Year-on-year € growth (revenue) rate past 3 years
• Go-to-market strategies
• Sources of revenue
• Pricing tiers

Clearly highlight The Company`s:

• Competitive advantages in green
• Opportunities in yellow
• Disadvantages in red
• Add any other competitive analysis dimensions that you find relevant

Provide a full report of the latter in concise and polished PPT format in line with The Company`s company design style (colours, fonts, logo etc.).  The report must be:

• MBB (McKinsey/Boston/Bain) quality-level and ready for immediate use in The Company`s investor pitch-deck, company presentations etc.
• Supported by MS Excel, Visio, Miro Board etc. + any clippings / notes and other information gathered & generated
• Show all data / information sources clearly marked and traceable
• A.I.: Summary of A.I. prompt queries applied
• Recommendations on A.I. agents and / or tools that can be used to (semi-) automate ongoing competitor analysis market scans

Process:

Days 1 - 4:

• At the end of each full day or ca. 10 hours of work, whichever happens first, provide a max. 1 page, bullet-point format executive summary update of key findings
• Present these findings to The Company in an online video call of ca. 30 minute duration, align on next steps and continue analysis
• Leave at least 1-2 “rest days” between days 1 – 4 to allow material to settle & process deeply in the analyst`s mind

Day 5: 

• At the end of day 5, or shortly thereafter, present a full analysis report to The Company in an online video call of ca. 2 hours duration