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Job Description
- Assist in implementing all marketing strategies, plans and activities based on detailed analysis of market forces.
- Implement Social Media strategies to increase engagement & followers.
- Organize & execute effective activities to successfully implement company’s marketing plan.
- Work with digital/ creative agency to develop different campaigns/ posting calendar.
- Review monthly posting calendar shared from the agency “Design, caption, tone & manner”.
- Responsible for implementing the calendar events for all marketing activities related to NDS.
- Manage different marketing campaigns inside or outside Cairo that deliver a targeted message and create commitment to the brands.
- Follow-up on all brand marketing activities throughout each product/service to create a cohesive feel to each marketing campaign.
- Monitor progress of campaigns using various metrics to measure performance.
- Track, analyze & report the success of those campaigns & events with tools such as “Google analytics & other social media tracking tools”.
- Establish & maintain constant increase web traffic to NDS’s website, through managing website content, analyzing website performance & traffic.
- Manage the relationship with advertising agencies & media buyers.
- Build relationships with the media, influencers, suppliers & vendors.
- Implement approved PR plan for NDS.
- Directly contact suppliers and supervise the production of flyers, brochures, stands, or any other POS “Point of Sales” materials.
- Negotiate media plan buying to best utilize budget.
- Conduct research and analyze data to identify and define audiences\ competitors.
- Ensure communications are targeted to the correct target audience according to each product/ service.
- Analyze Social/ Digital Media insights for better communication.
- Analyze market & competitors’ activities “Communication, pricing, new models, etc.”.
- Manage and organize the production of all branded items, giveaways and its stock management.
- Collaborate with the direct manager in preparing budgets and monitoring expenses.
- Compile all financial invoices related to the department.
- Create engaging content for all platforms, including blog pieces, articles. Social media posts, newsletter & videos.
- Monitor engagement/ conversations via social media channels to management.
- Responsible for aligning company communications, social media, and marketing content to create a strong brand identity.
- Analyze web traffic and relevant community metrics.
- Research and analyze a variety of marketing information, including market trends, pricing schedules, competitor offerings, and demographic data.
- Any other assigned duties related to the job.
Job Requirements
- BA/BS degree in Marketing, or journalism, Mass Communication or any other relevant field.
- From 1 – 3 years professional working experience.
- Marketing/PR Diploma or Course is preferable.
- Experience required in PR/marketing Campaigns, event planning, etc.
- Automotive Experience/ agency background is a must.
- Proficiency in English language.
- Proficiency in using MS office Programs.
- Outstanding written and verbal communication, presentation and negotiation skills.
- Outstanding organizational and time management skills.
- Efficient in problem solving.
- Attention to details.
- Integrity and dedication – Job requires being honest and ethical.
- Initiative and challenging – willingness to take on responsibilities and challenging in achieving goals.
