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Job Description
- Setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.
- Planning and help in execution of all communications and media actions on all channels, including online and social media
- Competitor and customer insights analysis through monthly reports.
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Analyzing the success of marketing campaigns and creating reports
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding
- Working with colleagues across multiple departments in enforcing branding culture, uplifting and consistency.
- Support in organizing events such as product launches, exhibitions, videos and photo shooting.
- Internal coordination in managing the design, content, and production of all marketing materials to fit the branding strategy and consistency.
- Work with different departments to generate new ideas and ensure the development of cross-functional marketing initiatives.
- Monitoring design, content, and production of all marketing materials
- Developing, implementing, measuring, and improving communication plans for supporting sales initiatives for achieving business line objectives.
- Ensuring sound communication across multiple and appropriate media in line with the overall communication strategy for extending brand visibility.
- Identify actionable insights such as fashion trends, data, competitor’s media performance, and marketing trends.
- Maintain brand integrity across all company marketing initiatives and communications and manage category performance.
- Assist the Department Head and the Senior Manager to create and manage the branding and digital communication strategy.
- Create and publish meaningful and engaging stories leveraging corporate news and Technology research-based information.
- Manage events and on-ground activation team plus follow up reporting system.
Job Requirements
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