Media Buyer
Maadi, Cairoposted 1 year agoJob Details
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Job Description
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital channels.
- Conduct thorough market research to identify target audiences and develop effective media buying strategies.
- Negotiate and purchase advertising inventory to maximize ROI and ensure cost-effective media placements.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for improvement.
- Collaborate with creative, content, and analytics teams to develop compelling ad creatives and landing pages.
- Manage campaign budgets, track spending, and ensure alignment with client objectives and KPIs.
- Stay updated on industry trends, emerging platforms, and best practices in digital media buying.
- Test and implement new tools, technologies, and bidding strategies to enhance campaign effectiveness.
- Build and maintain strong relationships with media vendors, publishers, and platform representatives.
- Ensure all campaigns comply with relevant advertising policies, guidelines, and brand standards.
Job Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
- 3-5 years of proven experience in media buying, digital marketing, or a related role.
- Demonstrated expertise in managing paid media campaigns across multiple digital platforms.
- Strong analytical skills with the ability to interpret data and optimize campaigns for maximum performance.
- Excellent negotiation and communication skills.
- Proficiency with media buying and analytics tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Detail-oriented with strong organizational and time management abilities.
- Experience working in a collaborative, cross-functional team setting.
- Up-to-date knowledge of digital marketing trends, tools, and best practices.
