Digital Media Marketing Specialist
Toronex -
Shorouk City, CairoPosted 2 years ago43Applicants for1 open position
- 23Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize digital marketing campaigns across all digital channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Building and maintaining our client’s social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spending and performance based on the insights.
- Brainstorm new and creative growth strategies and creating digital calendars.
- Plan, execute and measure experiments and conversion tests.
- Instrument conversion points and optimizes user funnels.
- Solid understanding of CRM systems and how it integrates into the marketing campaign.
- you should know how to generate Leads
- Report on Campaign Results (i.e., Email, Lead Activity, Sales, etc.).
- Moderate social media pages.
Job Requirements
- BS degree in marketing or a related field
- Preferably Female
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Community management skills
