Director of Public Relations & Communications

The primary role of the Director of Public Relations is to create, plan and execute innovative PR and marketing communications programs that will increase awareness and positive perception of the hotel, services, and personnel. T his will develop and generate awareness of the hotel through all media outlets, and generate local awareness through participation in significant community & social events. The Director of Public Relations supports leisure and goals through targeted communications plans and marketing campaigns and assists in the development of all marketing and advertising initiatives.

Create and implement a monthly content calendar one month in advance of deployment for hotels, SPA, Restaurants & Lounges. Maximize opportunities for publicity in all forms of social media, including independently monitoring Social Media channels where our business may have a presence and respond/interact accordingly; full autonomy to monitor primary channels which include but are not limited to: Twitter/Facebook/Instagram, Google my Business, TripAdvisor Work closely with each department at the Hotel to help provide clear social direction, ensuring all conceptual and creative ideas meet objectives, key brand strategies and timelines. Prepare social media statistics for use in overall monthly, quarterly, and yearly Public Relations report (Marketing Month End Scorecard); Work with hotel partners to keep up with social media trends; Possess a genuine teamwork attitude with an interest to communicate extensively with the food and beverage team and other operational departments. College education in Marketing Communications or Digital Marketing is preferred Must be able to speak, read, write and understand English, the primary language used in the workplace. Arabic speaker is an advantage. Strong understanding of current online marketing concepts, strategy and best practice Capacity to work in a fast-paced environment, preferably in a high-end luxury establishment Ability to create clear measurable objectives Minimum experience, at least 5-7 years in a managerial position or 2 years in a similar position with a Luxury Hotel company Strong leadership and organizational skills Strong analytical, problem-solving, and project management skills Keep close communication with FS regional and home offices. Respond according to the crisis management plan to any resort emergency or safety situation. Manages the hotel’s social media and digital efforts Comply with Four Seasons standards for Sales and Marketing, while working harmoniously and professionally with co-workers and Planning Committee. Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in keeping with Four Seasons image and reflect the highest level of professionalism in content and presentation. Assist with the development of all direct sales presentation material for both travel industry and group sales. Proofread all marketing material, including collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc. Perform other tasks or projects as assigned by the Director of Marketing. Strong writing and oral presentation skillsDedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality, Four Seasons can offer what many hospitality professionals dream of -the opportunity to build a life-long career with global potential and a real sense of pride in work well done.