Job Details
Skills And Tools:
Job Description
The Food & Beverage Marketing Manager will lead all marketing initiatives relating to AREA15’s
food and beverage business. This experienced individual will develop comprehensive marketing
strategies, campaigns, and initiatives to drive foot traffic, generate revenue, increase on-site
conversion, and ensure repeat business after departure. Additionally, the individual in this role
will create, develop, and execute marketing campaigns spanning the entire acquisition and
retention funnel to reach locals, tourists, and convention attendees. Critical to this role is
creativity, innovation, being a self-starter, and having a deep knowledge of the food and
beverage industry
RESPONSIBILITIES AND DUTIES:
• Develop and execute strategic ongoing marketing initiatives and programs to target locals,
tourists, and convention businesses to promote AREA15 as a must-see food district in Las
Vegas.
• Responsible for developing and implementing marketing strategies for the various
restaurants and bars inside AREA15, including digital marketing planning, execution of
brand campaigns, and deployment of strategies and tactics across social media, digital and
creative design functions.
• Create, manage, and implement all-encompassing PR and marketing plans and programs,
both short and long term, to increase revenue, generate foot traffic and build awareness.
• Plan and implement promotional campaigns to build awareness and drive visitation.
• Build CRM and email database campaigns to increase visitation and ensure repeat
business.
• Work closely with the event, operations, activation, and retail teams to ensure alignment
of programming and sales goals.
• Collaborate with business development and create marketing partnerships and
promotions with suppliers, company business units, and complementary brands that drive
revenue and access new audiences.
• Manage and monitor all digital marketing campaigns, paid social, email, and traditional
OOH media campaigns to leverage maximum ROI.
• Develop on-site marketing and communications programs to maximize in-building
conversion.
• Build a strong and engaged influencer program to build brand awareness and create user-
generated content.
• Manage outside agencies to direct support for PR, digital and email marketing, SEO,
search, content creation, and creative campaigns.
Oversee all reputation and citation management on Google, Yelp, and other digital
platforms.
• Manage all social media strategies to grow organic and paid social media channels.
• Plan and execute content strategy for all digital channels.
• Proactively keep abreast of current trends and events in marketing, social technologies,
new media, and relevant industries.
• Measure performance of all marketing programs and communicate results to
management.
Job Requirements
- The ideal candidate will be well-versed in all aspects of traditional and digital marketing
tactics in the food and beverage industry.
• Strong project management skills, including the ability to multi-task and translate creative
ideas into action with a clear ROI.
• Exceptional written and oral communication skills, including the ability to write a
marketing plan that communicates high-level strategy and actionable tactics.
• Team player, willing to do anything to get the job done.
• Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and
collaborate closely with multiple business units.
• Must understand reservation booking systems and 3rd Party platforms
• Familiarity working with collaboration tools such as Monday, MS Suite inc. Teams,
SharePoint, etc.,
• 6-8+ years professional experience in food and beverage marketing; experience preferred.
