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Job Description
- Coordinate with the marketing team to set marketing strategies and calendars.
- Setup campaigns schedule according to the marketing calendar.
- Identify target audiences accurately on each platform.
- Optimize budget plans throughout the best performing platforms, like (Google, Youtube, Facebook, Instagram, Twitter, Tiktok, Snapchat,..) etc.
- Cooperate with the creative team to ensure posts& ads quality standards are met.
- Ensure ads are displayed appropriately on each platform.
- Monitor campaigns performance through all key metrics, KPIs and ROI.
- Optimize campaigns performance through conducting A/B tests for its main elements ( ad sets, ads & creatives).
- Reporting campaigns analytics & key metrics to marketing manager on a regular basis.
- Conducting (online/ offline) meetings on a regular basis with upper management & marketing team for further business development discussions.
Job Requirements
- Minimum 2 years experience in the same position.
- Has a strong marketing and branding perception and passion.
- Updated with all new social media platforms and trends.
- Decent experience with different ads managers for Google and all other social media platforms like (Facebook, Twitter, Tiktok, Snapchat,..) etc.
- Decent experience with Keyword research & SEM tactics on Google and other search engines.
- Familiar with social media management tools like Buffer, Hootsuite, Hubspot, Sproutsocial,.. etc.
- Familiar with project management tools like Trello, Monday, Clickup, ..etc.
- Fluent English speaker.
- Any other creative or technical skills like (graphic design, video editing, content writing, SEO, web or mobile development) will be an additive asset.
