Senior Marketing Specialist
Maadi, Cairo
Job Details
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Job Description
- Develop and execute comprehensive marketing strategies to promote IoT and AI-powered fleet management and vehicle security solutions.
- Manage all social media channels in coordination with our social media agency.
- Review, approve, and optimize content calendars and messaging.
- Maintain and update the company website and publish blog content
- Collaborate with cross-functional teams including sales, product, and engineering to align marketing initiatives with business objectives.
- Ensure consistent brand messaging and online presence across all platforms
- Monitor and analyze campaign performance metrics, preparing detailed reports and recommendations for continuous improvement.
- Revamp company presentations and marketing materials
- Stay updated with the latest marketing technologies and best practices to drive innovation within the marketing team.
Job Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3 to 5 years of proven experience in marketing, preferably B2B sectors.
- Strong content and copywriting skills
- Experience managing agencies or external vendors
- Solid understanding of digital marketing channels
- Ability to work independently and take ownership
- Experience in technology, IoT, SaaS, or security solutions is a plus
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