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Job Description
- Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
- Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
- Write original content for web pages - tailored for the target audience
- Make technical recommendations to developers
- Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
- Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
- Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
- Drive targeted and loyal traffic to a website by community building
- Use social media to distribute content and encourage more external sites to link to your content giving you more authority
- Develop and integrate content marketing strategies
- Monitor the algorithms set by the search engines to keep up to date with changes.
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Requirements
- Knowledge and understanding of SEO, especially as it relates to link building
- Advanced knowledge of link building tactics and strategies for optimized link acquisition
- Proven capability in content production, copy editing, and content optimization for backlink campaigns
- Highly skilled in the following: backlink audit, backlink profile analysis, competitor analysis, KW analysis, blog distribution, and content syndication
- Ability to handle multiple tasks simultaneously, while meeting deadlines and demonstrating extreme attention to detail
- Energetic and results-driven, a natural collaborator
- Demonstrate high-level of attention to detail
- Strong communication skills (written & verbal)
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