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SEO Specialist

Izam, inc.
Mohandessin, Giza
Posted 2 years ago
33Applicants for1 open position
  • 27Viewed
  • 12In Consideration
  • 10Not Selected
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Job Details

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Job Description

  • Program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
  • Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
  • Write original content for web pages - tailored for the target audience
  • Make technical recommendations to developers
  • Constantly check search terms, rankings and analytics to monitor the performance of client websites and make recommendations for improvement
  • Engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
  • Employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance
  • Drive targeted and loyal traffic to a website by community building
  • Use social media to distribute content and encourage more external sites to link to your content giving you more authority
  • Develop and integrate content marketing strategies
  • Monitor the algorithms set by the search engines to keep up to date with changes.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Requirements

  • Knowledge and understanding of SEO, especially as it relates to link building
  • Advanced knowledge of link building tactics and strategies for optimized link acquisition
  • Proven capability in content production, copy editing, and content optimization for backlink campaigns
  • Highly skilled in the following: backlink audit, backlink profile analysis, competitor analysis, KW analysis, blog distribution, and content syndication
  • Ability to handle multiple tasks simultaneously, while meeting deadlines and demonstrating extreme attention to detail
  • Energetic and results-driven, a natural collaborator
  • Demonstrate high-level of attention to detail
  • Strong communication skills (written & verbal)

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