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Job Description
Key Responsibilities
- Be the voice of the consumer and the internal advocate for your brands and categories within the business.
- Develop and own the consumer activation strategy for the Selective and FMCG categories (managing multiple brands in the portfolio
- Manage the day to day deployment of the brand plans, from media planning, creative content management, digital and social media marketing, and rollout of brand activations.
- Monitor brand performance (market share, brand awareness and consumption KPIs)
- Contribute to the commercial cycle process (including volume forecasting, growth setting and brand performance management)
- Flawless execution of marketing activities, consumer promotions and brand activation.
- Monitor brand P&Ls to ensure achievement of ambitious growth targets. (This will involve stakeholder management within the finance, sales, trade marketing and supply teams)
- Manage the creative, digital and media agencies to deliver winning activation campaigns. (from briefing to execution to post-activity evaluations)
- Work with the area marketing team to design local marketing activation plans that are in line with the global brand strategies and global innovation road-maps.
- Collaborate with the expert and commercial excellence teams to define appropriate brand visibility and awareness plans for Cosmetics & Perfumery professionals and shoppers.
- Responsible for managing the category A&P budget (including planning, managing and reporting monthly spend in line with approved budgets)
- Work with area team to identify consumer research needs.
Job Requirements
Knowledge/ Education / Previous Experience Required
University Bachelors' degree in a relevant major of Business/Marketing.
- Business or Marketing/ MBA is an advantage.
- Minimum 7 years of brand management experience managing global Selective or Cosmetics Products or FMCG brands, and/or a multi-brand portfolio.
- Working experience in industries: FMCG / Goods consumer is a must.
- Consumer and Digital Marketing is a must.
- Diversified regional and trade-offs experience.
- Excellent command of the English language (Verbal and written).
- Strong communication and interpersonal skills
- Strong leader with people Management skills.
- Strong analytical and problem-solving skills
- Strong commercial understanding / experience.
