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Job Description
- Create campaigns across the digital landscape Social Media, Google Ads, YouTube, LinkedIn, Twitter, Snapchat, and Email to generate qualified leads
- Perform A/B testing & ROI optimization
- Daily Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget
- Management and Landing Page Analysis
- Monitor campaign objectives and spending and evaluating campaign performance: reach, engagement, Lead Generation, etc
- Continuous improvement by proactively assessing the latest digital practices and methodology.
- Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance to venture goals.
- Hit Growth Targets
- Extensive reporting & data analysis based on metrics that matter
Job Requirements
- Able to work independently and have excellent time management skills
- Organizational and multitasking abilities
- Understanding of SEO and web traffic metrics
- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Must be good knowledge of how to make paid campaigns on Facebook or Snapchat or Twitter or Google Adwords.
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
