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Job Description
Develop and manage digital marketing campaigns (Facebook/Instagram/TikTok, Google AdWords). Must be excellent in social media ads and have strong knowledge of the advertising policies, especially on FB, Instagram, and TikTok.
Responsibilities:
- Help identify and build up a picture of the client's target audience & plan media campaigns.
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI) and report to management.
- Strong knowledge of the various advertising policies on social media, especially FB and Instagram & keep updated with the ongoing updates of the policies.
- Managing budgets and maintaining advertising spend records.
- Developing effective media buying strategies
- Identify new trends in digital marketing, and ensure the brand is at the forefront of industry developments.
Job Requirements
Requirements and skills:
- +1 year of Media buying experience at a digital marketing agency or as a freelance.
- Excellent understanding of online media planning
- Excellent knowledge of social media platforms policies
- Experience working as a media buyer on social media platforms such as FB and Instagram.
- Ability to work with modest media budgets.
- Mathematical solid abilities are required.
- Familiarity with media buying planning and research
- Interest in following advertising and media trends
- Attention to detail and multitasking abilities & Critical thinking skills.
- BSc/BA in Marketing, Advertising, or business administration.
- Strong strategic and analytical thinking skills.
- Able to work independently and have excellent time management skills.
- Excellent written and spoken in both English and Arabic.