Brand Manager
COLORS -
Cairo, EgyptPosted 2 years ago110Applicants for1 open position
- 14Viewed
- 0In Consideration
- 0Not Selected
Job Details
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Job Description
- As a Brand Manager, you will support the brand growth through a range of initiative that have an impact on the brand awareness, as well as consumer perception and loyalty.
- You will optimize strategies, initiate activities, drive execution, and identify innovations in efforts to disrupt the beauty market.
- You will be working mainly with the objective of maximizing the sales volume and profitability of all activities related to the brand.
Job Requirements
- Develop and implement marketing plans that meet financial objectives and builds brand equity.
- Ensuring all of trade and sales activities are aligned with brand strategy, supervise/monitor for all indirect activities (trade marketing, sales, social program, etc.).
- Partner with the analysis team to translate insights into actionable marketing plans and recommendations.
- Conduct research to understand markets and determine how to position the company’s brand.
- Manage a variety of simultaneous brand projects in a fast-paced environment.
- Suggest and implement creative ideas for marketing operations.
- Collaborate with cross-functional teams and agency partners to create high-impact promotions, and campaigns to win with different customer groups.
- Monitor budgets to maximize profits and minimize costs.
- Evaluate competition, industry and market trends.
- Craft brand digital strategies in partnership with the digital marketing and e-commerce teams.
- Measure and report performance of all marketing activities, assess ROI and KPIs.
- Monitor marketing parameters such as distribution, pricing and POS to better position and optimize the company’s products and services.
- Analyze the gains of marketing campaigns and efforts, creating reports and providing recommendations to improve.
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