Brand Manager

COLORS -
Cairo, EgyptPosted 2 years ago

110Applicants for1 open position

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As a Brand Manager, you will support the brand growth through a range of initiative that have an impact on the brand awareness, as well as consumer perception and loyalty.
You will optimize strategies, initiate activities, drive execution, and identify innovations in efforts to disrupt the beauty market.
You will be working mainly with the objective of maximizing the sales volume and profitability of all activities related to the brand.

Develop and implement marketing plans that meet financial objectives and builds brand equity.
Ensuring all of trade and sales activities are aligned with brand strategy, supervise/monitor for all indirect activities (trade marketing, sales, social program, etc.).
Partner with the analysis team to translate insights into actionable marketing plans and recommendations.
Conduct research to understand markets and determine how to position the company’s brand.
Manage a variety of simultaneous brand projects in a fast-paced environment.
Suggest and implement creative ideas for marketing operations.
Collaborate with cross-functional teams and agency partners to create high-impact promotions, and campaigns to win with different customer groups.
Monitor budgets to maximize profits and minimize costs.
Evaluate competition, industry and market trends.
Craft brand digital strategies in partnership with the digital marketing and e-commerce teams.
Measure and report performance of all marketing activities, assess ROI and KPIs.
Monitor marketing parameters such as distribution, pricing and POS to better position and optimize the company’s products and services.
Analyze the gains of marketing campaigns and efforts, creating reports and providing recommendations to improve.