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Job Description
- Prepare and recommend the Digital Marketing budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, and areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalised upon
- Supervises the day-to-day operations of Digital Marketing to ensure that work processes are implemented as designed and comply with established policies, processes and procedures
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Develop and monitor campaign budgets.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Plan and supervise the implementation of department’s projects to ensure that the project cycle is completed, meeting agreed project parameters (cost budget, timelines, scope and quality), standards and objectives
Job Requirements
- 4+ years of experience in digital marketing (with a preference for education or FMCG background).
- In-depth knowledge of Meta platforms, Google Ads, and performance marketing tools.
- Proven track record in boosting online brand engagement and achieving measurable ROI.
- Creative mindset with strong leadership and team management capabilities.
