Digital Marketing Manager

Job Purpose

• Lead the digital marketing function, manage the marketing team, develop strategies for clients, and ensure the achievement of business objectives (KPIs, ROI, lead generation).

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies for multiple clients (monthly & quarterly).
•  Manage the internal marketing team (content, design, media buying, moderation, video editing).
• Translate client briefs into clear action plans and deliverables.
• Oversee campaign planning, execution, optimization, and reporting.
• Manage digital marketing budgets across platforms (Meta, Google, LinkedIn, X (Twitter)).
•  Review analytics and generate insights to improve performance.
•  Conduct client meetings and present progress reports and results.
• Conduct competitor analysis and market trends research.
• Ensure brand tone consistency across all channels.
•  Coordinate with sales/CRM team to ensure lead quality and conversion efficiency.