Digital Brand Manager (Laser Hair Removal)

1. Lead Generation & Performance Marketing

Plan and execute paid media campaigns across:

Meta (Facebook & Instagram)

Google Ads

Manage and optimize monthly ad budgets

Scale campaigns while maintaining profitable cost per lead (CPL) and cost per acquisition (CPA)

Allocate budgets across branches based on demand and capacity

2. Creative Strategy & Content Production

Build and manage a high-output content engine

Develop weekly ad creatives including:

Video ads (testimonials, before/after, educational, offers)

Static ads and landing creatives

Continuously test hooks, messaging, and formats to improve performance

3. Offer Development

Design compelling, conversion-focused offers:

Packages, bundles, seasonal campaigns

Collaborate with operations team to align offers with capacity and pricing strategy

4. Funnel Optimization

Optimize the full acquisition funnel:

Ad → Lead → Booking → Visit

Improve lead quality and conversion rates

Coordinate with call center and branch teams to ensure fast response and proper follow-up

5. Data Analysis & Reporting

Track and report on:

Leads per branch

Cost per lead (CPL)

Cost per acquisition (CPA)

Return on ad spend (ROAS)

Identify underperforming campaigns and take corrective action

Run structured A/B tests and scale winning strategies

6. Cross-Functional Coordination

Work closely with:

Branch managers

Doctors and front desk teams

Content creators and designers

Ensure alignment between marketing efforts and on-ground execution

Key KPIs:

• Number of qualified leads generated per week

• Cost per lead (CPL)

• Cost per acquisition (CPA)

• Conversion rate from lead to booking

• Revenue generated from campaigns

• Return on ad spend (ROAS)