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Job Description
- work in partnership with an art director to form a creative team working on creative briefs
- handle multiple client accounts, working on several campaigns at once, sometimes under pressure and often to tight deadlines
- Research your clients' products and services, the target audience and their competitors' activities
- liaise with clients and interpret their briefs
- develop creative ideas and concepts, often in partnership with the art director
- write clear, persuasive, original copy through the various iterations of the project
- proofread copy to check spelling and grammar
- amend, revise or redevelop adverts or campaigns in response to feedback from the art director, account team or clients
- oversee campaigns through the production stage to completion
- cast actors for TV and radio work and listen to voice tapes
- liaise with production companies, photographers, typographers, designers and printers
- keep up to date with popular culture and trends
- monitor the effectiveness of advertising campaigns.