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Job Description
- Creates and manages link building strategies, content marketing strategies, and social media presences.
- Develops and implements SEO, Social Media, and PPC strategies.
- Innovates and presents new marketing platforms and strategies.
- Develops engaging online content including click-bait, forums, videos, graphics, and blogs; monitor and analyze the content success.
- Forecasts marketing campaigns' growth and their ROI.
- Manages email and social media marketing campaigns.
- Contacts, interviews, and hire third-party graphic designers, web designers, and videographers to create unique and engaging content.
- Uses Google Analytics, Google AdWords, and other relevant sites.
- Develops and manages projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
- Keeps ahead of new social media sites, web technologies, and digital marketing trends, implements these new technologies in developing campaigns and updates current campaigns to include new information.
- Sets up and optimizes Google Ad words campaigns, Keyword Research.
- Regularly tracks and gets insights into competitors' strategies.
- Generates and prepares monthly reports on TMG's marketing campaigns’ performance.
- Liaises with Marketing, Sales teams to ensure brand consistency.
Job Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
