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Digital Marketing Specialist

Hatolna - Heliopolis, CairoPosted 2 months ago
32Applicants for1 open position
  • 10Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

About the Job:

3 E commerce projects

  • Managing all online marketing activities by utilizing techniques including retargeting, social advertising, SEM, SEO, PPC and web analytics.
  • Overseeing the social media strategy for the company, and managing the online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content, and conversion of the company website.
  • Evaluating customer research, market conditions, and competitor data.

Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimizes user funnels

Job Requirements

  • BS/MS degree in marketing or a related field
  • 2-4 years of experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

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