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Job Description
Guardian is looking to reinforce its Marketing team in Africa and the Middle East with a Market Data Research and Analyst. In this role you will be responsible for:
- Effective Market Quantitative Data Mining (gathering) in a B2B environment, coordinating and conducting various qualitative analyses. These activities include but are not limited to, customer surveys, thorough analysis of internal data, defining/acquiring external research, analysis of import/export statistics, and collecting/analyzing data from digital media.
Supporting marketing and commercial teams in translating macro data and trends onto regional and zonal realities to improve predictability, maintaining and improving customer segmentation, and building PoVs that will help capture the best opportunities
What You Will Do In Your Role
Quantitative Data Analysis
- Gather, clean, model, interpret and present existing data through analytical tools such as Excel/Google analytics/Power BI/SQL/SPSS etc.
- Utilizing statistical techniques to interpret data, analyze results and produce comprehensive reports and visuals.
Guardian AME research reports and databases
- Gather and coordinate collections of market data to improve the strategic decision-making process
Digital resources
- Compile competitive or customer data (websites, Twitter, Facebook, etc..)
Import & export data
- Analyse import & export data to assess product flows and market demand
Competitive information
- Maintains database of competitive production info (plant locations, utilization, capabilities, etc..)
- Gathers and maintains competitive product comparison
Customer feedback tools
- Provide insights into the business and indicate potential factors affecting product demand by segment
Point of View
- Own different point of view exercises in cooperation with other stakeholders
Predictability
- Help pricing, sales and operations planning to better understand sub-regional demand and supply situation
Job Requirements
Requirements:
- Experienced in market data mining (gathering) in a B2B environment
- Experienced analyst having demonstrable experience in leading analytical projects
- Experience using Microsoft Office Suite with advanced skills in Excel
- Experienced in working with databases and data analysis tools (SPSS/Power BI/SQL)
- Bachelor’s / master’s degree in a relevant field (business analytics, marketing) or relevant work-related experience
- Strong and effective communication and negotiation skills (with internal and external customers)
- Financial literacy
- Fluent in English and Arabic are the must, French would be considered as an advantage
What Will Put You Ahead?
- Experience in Market Data Mining (gathering) in a B2B environment
- Experienced Analyst with a background in costing, customer and marketing analytics
- Knowledge of construction market sector in AME
- Experience in developing advanced analytics such as customer segmentations and propensity models
