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Senior Marketing Manager (Fintech Market Leader)

Full Time
Pillars - 
Cairo, EgyptPosted 2 years ago
31Applicants for1 open position
  • 29Viewed
  • 8In Consideration
  • 0Not Selected
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Job Details

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Job Description

About the company:

A Fin-tech company, subsidiary of a market leader. The company provides E-payment services

  • Responsible for preparing a full marketing strategy for the company & setting the necessary plans to execute and achieve identified organizational, marketing and sales short-term and long-term objectives & goals.
  • Responsible for developing & evolvement of the company’s brand identity & building brand equity.
  • Responsible for all stakeholder communications, by formulating and executing a communications strategy utilizing the most effective tools of the communications mix in collaboration with expert Advertising, Communications and PR/Publicity agencies.
  • Responsible for market Research & Development, by overlooking a constant analysis of market trends & competitive analysis, and gathering insightful feedback from different target audiences, in order to deliver recommendations for necessary changes in marketing and business development strategies, and lead efficient & effective product and market development strategies.
  • Responsible for preparing and adhering to an effective marketing budget with maximum ROMI.
  • Responsible for formulating and implementing an effective Customer Relationship Management program to create and maintain brand loyalty.
  • Responsible for collaborating with sales and sourcing to develop strategic partnership activities to capitalize on identified opportunities.
  • Responsible for developing and leading a marketing team that will develop and execute new concepts, business models, channels and partnerships to position the company as a market innovator and leader.
  • Works jointly with Sales & Distribution team to achieve sales targets (through promotions, advertisements, events, etc.)

 

Job Requirements

• Advanced marketing Concepts and Techniques
• Monitor Egyptian Consumer gadgets market, seasonality, selling occasions
• Up-to-date with technology developments/industry 
• Integrated marketing programs development experience/expertise
• Consumer research design & telemarketing expertise
• Understanding of financial/sales analysis
• Understanding of audit procedures
 

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