Performance Marketing Manager
WUZZUF -
Cairo, EgyptPosted 2 years ago35Applicants for1 open position
- 33Viewed
- 2In Consideration
- 31Not Selected
Job Details
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Job Description
JOB OBJECTIVE:
Responsible for the development and execution of the Performance Marketing Strategy entailing the online lead generation process across different communication and online media channels.
KEY ACCOUNTABILITIES:
- Plan and execute the performance marketing strategy as well as manage budgets, costs, and spending optimization.
- Work with the Marketing Segments function on defining the plan for growing our organic and paid lead generation
- Stay up to date and apply the latest social media best practices and technologies.
- Establish and moderate Email marketing funnels to keep ongoing communication with our target segments
- Monitor SEO and user engagement and suggest content optimization.
- Manage paid campaigns on all channels (Facebook, Instagram, Google, Twitter, etc...).
- Work on sheets, analytical dashboards, and weekly reports for specific results and attribution.
- Measure the impact and effectiveness of campaigns by reporting on key performance indicators (conversion rate, CAC, CTR, CPC, CPT, etc.).
- Analyze spending and conversion information for all programs in alignment with the business objectives and help to identify trends and insights that optimize and maximize ROI.
- Link growth marketing techniques with Product acquisition and retention metrics
- Interact with Product UI/UX teams to ensure the least product friction upon conversion
Job Requirements
Minimum Qualifications:
- Bachelor degree in marketing, business administration, or a related field
Minimum Experience:
- 6 to 9 years of experience in marketing, including at least 3 years in Growth Marketing, Performance Marketing, or Media Buying roles
Job-Specific Skills:
- Experience in leading and managing SEO/SEM, analytics, social media, and email marketing
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in setting up and running email marketing campaigns over SendGrid, MailChimp etc.
- Preferred to have previous experience with any of the Inbound Marketing Platforms (Hubspot etc.)
- Preferred to have previous experience in using InterCom
- Excellent analytical skills
- Fluency in English (both oral and written)
