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Job Description
- Know the history, culture, traditions and constituencies of the school; understand the educational philosophy; know all marketing and communications activities of the department.
- Develop marketing and communications strategies and plans that advance Bentley School and drive increased engagement with prospective and current constituencies.
- Collaborate with administrative departments in articulating their purpose and ongoing work. Specifically this includes the Head of School, Development, Admissions, Academic Divisions, and Institutional Technology.
- Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadership.
- In collaboration with the Directors of Admissions, design strategies and implement concrete plans to increase student applications and maintain prospective student and family interest.
- Plan for and deploy digital activities: website, online campaigns, email marketing, social media and digital content production.
- Plan and manage the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.
- Create and execute a plan that regularly places the school in local media. Manage all messaging in the media.
- Manage all aspects of the school’s print and electronic communications, ensuring the continuity of the school’s brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visuals.
- Provide staff leadership to the department in all respects, including hiring, day-to-day management and motivation of marketing staff and contractors, ensuring professional development and excellence.
Job Requirements
- BA/BS degree from an accredited college or university in a field related to marketing and communications; an advanced degree is preferred.
- More than 7 years of increased leadership experience in marketing and communications, preferably in an international school.
- Outstanding speaking, writing, and editing skills.
- Deep knowledge of the principles of marketing and communications and fluency in using social media effectively.
- A mission-driven individual with a belief in and commitment to Bentley School’s mission and values.
- A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate disparate information into a sound, well-organized plan.
- A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles.
- A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and advancement activities.
