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Job Description
- Assists in all marketing activities within the marketing department.
- Plans and executes all web, SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Assists in branding management and corporate identity.
- Creates marketing and social media campaigns and strategies, including budget planning, content creation, and implementation schedules.
- Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Assists in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Monitors& reviews on all marketing activities and results on a weekly basis.
- Researches and monitors the activity of company competitors
- Suggests activities for improving the quality of online content.
- Carries out all the functions required by the direct manager
Job Requirements
- Proven experience as a Marketing Specialist
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods
- Computer skills including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (web analytics, Google Adwords, etc.) Well organized and detail oriented
- Exceptional communication and writing skills.
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