Creative Producer

Hypemasters, a leading gaming studio, is seeking a highly skilled Creative Producer to join our team.

As a Creative Producer, you will play a crucial role in driving our marketing efforts by developing innovative concepts for video ad creatives, analysing competition, and collaborating with outsourced studios to bring these concepts to life. In addition, we encourage candidates who possess motion design skills and can contribute hands-on work, specifically in creating engaging interactions for video creatives.

Responsibilities:

• Develop and ideate concepts for video ad creatives that effectively communicate the unique features and benefits of our games
• Conduct in-depth research and analysis of competitors' marketing strategies, creative approaches, and industry trends to identify opportunities for differentiation
• Collaborate with outsourced studios to produce high-quality video ad creatives, ensuring they align with the overall brand strategy and marketing objectives
• Manage the end-to-end production process, including storyboarding, scriptwriting, asset coordination, and post-production editing
• Work closely with the marketing team to define campaign objectives, target audience, and key performance indicators (KPIs)
• Conduct regular performance analysis and optimization of video ad campaigns to maximize conversion rates, user engagement, and return on ad spend (ROAS)
• Stay up-to-date with the latest industry trends, emerging platforms, and technologies related to video advertising and performance marketing
• Monitor and report on the performance of video ad campaigns, providing actionable insights and recommendations for improvement
• Collaborate cross-functionally with the design, product, and development teams to ensure a cohesive brand experience across all marketing touchpoints
• Support the overall marketing strategy and contribute to the development of integrated marketing campaigns