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Marketing Specialist

Haram, Giza
Posted 1 year ago
119Applicants for1 open position
  • 13Viewed
  • 0In Consideration
  • 0Not Selected
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Job Details

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Job Description

  • Conceive and develop efficient and intuitive marketing strategies.
  • Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
  • Conduct market research to find answers about consumer requirements, habits and trends.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Liaise with external vendors to execute promotional events and campaigns.
  • Monitor the progress of campaigns using various metrics and submit reports of performance.
  • Analyse sales funnels and customer intent.
  • Measure ROI of online and offline advertising campaigns.
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
  • Track email campaign metrics (delivery, open, click-through rates).
  • Monitor budget distribution and performance of paid ad campaigns.
  • Conduct competitive research and analyse benchmarking data.
  • Recommend website and campaign optimizations.
  • Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc).
  • Work closely with sales and marketing teams to identify opportunities for new client acquisition.
  • Collaborate with managers in preparing budgets and monitoring expenses.
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.

Job Requirements

  • Proven experience as a marketing specialist or similar role
  • Work experience as a Marketing Analyst or similar role
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • In-depth understanding of SEM campaign strategies and SEO practices
  • Experience in Digital and technical marketing.
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software and applications (Web analytics, Google Adwords etc.)
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications, business administration or relevant discipline

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