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Job Description
- Develop a fully integrated marketing strategy for Nile University to align with the set university mission and long-term goals.
- Develop and supervise the execution of marketing plans to achieve the strategic goals and objectives for the different schools at Nile University.
- Structure and lead a team of professionals with diverse experience to execute the developed marketing plans.
- Maintain the Nile University brand identity to improve its equity and position Nile University as a leader in Higher education in Egypt.
- Design and execute student recruitment activities for undergraduate students for all NU schools.
- Design and execute plans to attract post-graduate students and professionals seeking executive development and continuing education programs and courses.
- Develop and execute a complete communication strategy for engaging with internal and external Nile University Stakeholders (Board of Trustees, Management Board, Faculty, Staff, Students, Alumni, and Corporate partners).
- Create effective Alumni-engagement and Corporate Relations Strategies to aid student exposure, training and internship opportunities, employability, post-graduate student enrollment, and Fund-Raising.
- Structure and execute a student engagement, satisfaction, retention, and loyalty measurement and feedback mechanism on a weekly, monthly and per-semester basis.
- Conduct regular market & competitive research to assess the competitiveness of Nile University and its Brand Equity in the market.
- Appraise, develop, coach, and enrich the skill set of the marketing team individually and collectively.
- Manage external marketing, digital, PR and production agencies as needed
Job Requirements
- Master's degree in marketing or related field.
- At least ten years of experience directly related to the duties and responsibilities specified, preferably in a university or educational services industry.
- Knowledge of strategic marketing and communication concepts, principles, methods, and techniques.
- Experience in digital and social marketing and performance marketing techniques.
- Experience in high-growth entities and expertise in sustainable growth strategies.
- Knowledge and understanding of the current and emerging trends and practices in the education industry.
- Ability to interpret industry needs, assess capacity, and develop and execute appropriate marketing strategies and plans.
- Skill in organizing resources, establishing priorities, and managing workflow.
- Skill in budget preparation and financial management.
- Ability to plan, organize and coordinate media activities and events.
- Ability to supervise and train employees (including organizing, prioritizing, scheduling work assignments, and guiding their work toward improvement)
- Ability to foster a cooperative work environment.
- Advanced verbal and written communication skills.
- Strong interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community.
