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Job Description
About us:
Founded in 1994, Future Group Translation Services has grown into one of the world’s most trusted translation and localization expert houses across the globe, carrying the legacy of 26 years of experience; serving Americas, Africa, Europe, Asia & Pacific regions covering most of the international languages.
Summary:
Digital Marketing Manager will develop strategic marketing plans and then oversee the implementation and execution of all aspects of marketing activities. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.
You will play an important role in:
- Delivery of a full, integrated annual marketing plan including budget management.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee strategy, creative direction, timing, and execution of online marketing activities including Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing campaigns, Social Networking, affiliate and super-affiliate marketing programs, and editorial/interactive online content.
- Initiate and coordinate the development of action plans to penetrate new markets
- Lead the execution of marketing programs from start to finish, drive collaboration with key industry players, agencies and vendors and leverage the right internal processes
- Work in close collaboration with the Sales team to deliver seamless integration of Marketing and Sales activity across the various identified routes to market.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
- Devise and review regular reporting and analytics to measure marketing activity effectiveness and efficiency,deliver a weekly update and adjust accordingly.
- Promote our brand at trade shows and major industry-related event.
Job Requirements
- A Bachelor’s degree in Marketing, Business or related field.
- Post graduate studies in Marketing is preferred.
- A minimum of 5 years’ experience in digital marketing management
- A high level of proficiency in English is a must.
- Should have a proven track record in managing digital marketing campaigns for B2B businesses, SEO campaigns, PPC, Email Marketing and conversion optimization
- Should have good knowledge using standard digital marketing tools like Google Analytics, Google AdWords, Search Console, etc.
- CRM experience is a plus (Freshworks/Hubspot)
