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Job Description
- Develop new relationships in an effort to grow business and help the organization expand in the market
- Researching organizations and individuals to find new opportunities
- Developing goals for the development team and business growth and ensuring they are met
- He/she will be responsible for building and maintaining a strong and consistent brand through a wide range of online marketing channels and lead all marketing activities
- Planning and overseeing new marketing initiatives
- Increasing the value of the current fanbase while attracting new ones
- Craft strategies for all Marketing teams, including performance, growth, communications, and engagement
- Identifying and crafting growth and expansion opportunities
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Analyse consumer behaviours and determine customer personas
- Leading the strategy for lead generation efforts
- Ensure full implementation of email marketing strategy
- Track SEO and Google Analytics data and make complex analyses
- Ensuring planning and execution of a full migration to our platform, including heavy synergy with the production team
- Develop specific campaigns to create and maintain high levels of customer interaction
- Identify trends and insights and optimize spend and performance based on the insights
- Work with the Management and key team members to refine our understanding of core customer segments, brand/product positioning, and messaging
- Manage and refine the brand’s social media presence and brand identity
Job Requirements
- MA in Marketing, Digital technologies, or similar relevant field
- 12+ years of experience in the marketing field, 5 years of them as a Digital Marketing Director
- In-depth knowledge of different digital marketing channels
- Good knowledge and direct experience using (Facebook – Twitter – Instagram – Tiktok & Snapchat – SEO) with best practices
- Basic knowledge of web design procedures
- Excellent leadership skills
- Problem-solving skills, and ability to manage multiple projects simultaneously
- Strategic thinker with experience developing marketing programs and measuring impact
- Team player
- Great interpersonal and communication skills
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