Job Details
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Job Description
- Planning, implementing, and supervising social media, SEO, PPC, link-building, content marketing, and e-mail marketing strategies and campaigns.
- Design, build and maintain our social media presence.
- Leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Instrument conversion points and optimizes user funnels.
- Collaborate with advertisers and publishers ( Affiliates ).
- Mastering lead generation and sales conversion.
- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).
Analyze web traffic metrics and suggest solutions to boost web presence. - Liaise with Marketing, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
- Collaborate with copywriter and design team to propose and develop engaging online content including videos, graphics, and blogs.
- Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
- Work with the web development team to optimize copy for search engine optimization.
- Identifies the right influencers to partner with based on campaign goals.
- Enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
- Pre-campaign analysis and research on audience size, affinity audiences, available advertising tactics, and recommendations for the best deployment of available funds.
- Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
- Managing, following up, developing, and improving customer campaigns and their marketing performance
Job Requirements
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
