Job Details
Skills And Tools:
Job Description
- Responsibilities
• Conducting comprehensive market research to understand audience demographics, psychographics, and media usage to shape effective campaigns.
• Collaborating with marketing teams to develop strategic media buying campaigns to achieve client objectives.
• Analyzing audience data and ad inventory, presenting insights to clients, and integrating feedback.
• Review ad creatives to ensure consistency, quality, and brand alignment before launching campaigns.
• Coordinating and overseeing campaign execution, tracking real-time performance metrics (impressions, CTR, engagement, conversion rates, etc.).
• Negotiating with ad sales reps to secure optimal pricing and maximize ad spend efficiency.
• Manage and monitor campaign budgets, assessing ROI, and implementing optimizations.
• Building and nurturing a network of ad agencies, publishers, and partners.
• Staying current with audience trends, media trends, and the latest technologies to keep campaigns innovative.
• Crafting engaging, results-driven ad copy.
Job Requirements
- A minimum of 5 years of direct experience in media buying, with a proven track record of managing multi-platform digital advertising campaigns.
- Expertise in developing strategic marketing funnels that drive successful Ecommerce and Lead Generation results.
- Advanced proficiency in using Google Analytics and Facebook Analytics to extract actionable insights.
- Strong analytical skills with the ability to create comprehensive reports based on ROI.
- A basic understanding of tracking, Advertising Tags, and the technical elements of website implementation.
