Marketing Supervisor
Job Details
Skills And Tools:
Job Description
• Develop and implement company marketing strategies to promote BPO services, aligning with the company’s commercial goals.
• Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
• Enhance and maintain the company’s brand identity, ensuring consistency across all marketing channels and materials.
• Lead growth initiatives that drive revenue, user acquisition, and engagement across the different key markets.
• Design and lead targeted campaigns (digital, content, and events) to generate highquality leads for the sales team.
• Conduct industry analysis and competitor benchmarking to identify trends, opportunities, and client needs in the BPO market.
• Oversee the creation of compelling content, including case studies and social media, to position the company as a thought leader.
• Manage SEO, PPC, email marketing, and social media strategies to increase online visibility and engagement.
• Develop and manage internal communications strategies to align with company culture and brand guidelines.
• Plan and coordinate industry events, webinars, and trade shows to showcase services and network with potential clients.
• Monitor and analyze campaign performance using KPIs (e.g., ROI, conversion rates) to optimize marketing efforts
Job Requirements
● Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
● 1-3 years of proven experience in marketing, preferably in a supervisory or team lead capacity.
● Strong understanding of marketing principles, digital marketing, and campaign management.
● Excellent organizational and project management skills with the ability to handle multiple priorities.
● Demonstrated ability to analyze data and translate insights into actionable strategies.
● Exceptional communication and interpersonal skills for effective team leadership and stakeholder engagement.
● Experience working in a fast-paced, office-based environment.
● Experience BPO
