Social Media Specialist

Position Overview: We are seeking a talented and creative Social Media Specialist to join our dynamic team on fulltime basis. The ideal candidate will be passionate about language, culture, and communication, with a keen understanding of social media platforms and trends. The Social Media Specialist will play a crucial role in enhancing our online presence, engaging with our target audience, and driving brand awareness and customer engagement.Key Responsibilities:Content Creation: Develop compelling and culturally relevant content for various social media platforms in English & Arabic, including Facebook, Twitter, LinkedIn, Instagram, and others.Community Management: Monitor social media channels, respond to comments, messages, and inquiries promptly, and engage with followers to foster meaningful interactions.Social Media Strategy: Collaborate with the marketing team to develop and implement social media strategies aligned with company goals and objectives.Campaign Management: Plan and execute social media campaigns to promote company initiatives, services, and events, leveraging both organic and paid strategies.Analytics and Reporting: Track and analyze social media metrics and KPIs to measure the effectiveness of campaigns, identify trends, and generate insights for optimization.Manage Google Ads: Manage end-to-end Google Ads campaigns, focusing on performance and ROI. Tasks include keyword research, ad creation, bidding, and audience targeting. Implement detailed keyword analysis and campaign monitoring for performance enhancement and optimization. Proficiency in AdWords and Google Analytics is preferred.Localization and Cultural Adaptation: Ensure that social media content is linguistically accurate, culturally appropriate, and tailored to specific target markets and demographics.Qualifications:Bachelor's degree in Marketing, Communications, or a related field.Proven experience as a Social Media Specialist or similar role, preferably in the localization or language services industry.Proficiency in managing social media platforms, scheduling tools, and analytics software.Excellent written and verbal communication skills in English and Arabic.Strong understanding of cultural nuances and sensitivity to diverse linguistic and cultural preferences.Creative thinker with a passion for storytelling and visual content creation.Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.Analytical mindset with the ability to interpret data, draw actionable insights, and optimize social media performance.Familiarity with SEO principles, keyword research, and content optimization strategies.Experience with graphic design tools (e.g., Adobe Creative Suite) and basic video editing skills are advantageous.