Marketing Manager - Joe & The Juice

Job Summary

• The Marketing Manager will be responsible for developing, leading, and executing the comprehensive marketing strategy for the launch and ongoing operation of Joe & The Juice. This role requires a dynamic, entrepreneurial leader with a strong understanding of the local Egyptian consumer, digital marketing landscape, and a passion for lifestyle, culture, and community building, all while adhering to the global brand identity of Joe & The Juice.

Key Responsibilities

Strategy, Planning & Budget Management

• Develop and implement the annual and quarterly marketing strategies, plans, and budgets for the Egyptian market, covering brand launch, product promotions, community engagement, and digital presence.
• Conduct in-depth market research and competitive analysis in Egypt to identify trends, consumer behavior, and opportunities for growth, advising the global/regional team on local insights.
• Define and track Key Performance Indicators (KPIs), including brand awareness, customer acquisition costs, sales conversion, and ROI for all marketing activities.

Brand Launch & Localisation

• Lead all marketing efforts for the successful market entry and launch of our stores in key locations across Egypt.
• Ensure all local marketing initiatives, communications, and in-store materials are consistent with the global Joe & The Juice brand identity (energy, music, lifestyle, and high-quality products) while being culturally relevant for the Egyptian audience.
• Oversee the development of localized content and campaigns that resonate with the Egyptian lifestyle and food & beverage culture.

Digital Marketing & Performance

• Design and execute a robust digital marketing strategy focused on driving traffic, engagement, and sales, including:
  • Social Media Management: Local strategy, content creation, community management, and paid advertising (Facebook, Instagram, TikTok, etc.).
  • Performance Marketing: Manage and optimize paid search (Google Ads) and social campaigns to achieve targets.
  • App/Loyalty Program: Drive adoption and engagement with the Joe & The Juice mobile app and loyalty program.
  • Manage the local website/pages, ensuring content is up-to-date and SEO-optimized for the Egyptian market.

Community, PR & Partnerships

• Develop and implement strategies to build and nurture the Joe & The Juice community both online and offline (in line with the brand’s focus on community and culture).
• Identify, vet, and manage local brand ambassadors and influencer partnerships that authentically align with the brand's values.
• Oversee Public Relations (PR) efforts, including media relations and press event execution, to generate positive brand coverage.
• Plan and execute experiential marketing events and store activations to create memorable customer experiences and drive footfall.

Cross-Functional Collaboration & Leadership

• Work closely with the Operations/Retail team to align marketing campaigns with in-store execution, promotions, and product launches.
• Collaborate with the Global/Regional Marketing Team to ensure local plans are integrated with global initiatives and best practices are shared.
• Manage and mentor any junior marketing staff or agency partners.