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Job Description
- Develop, implement, and optimize paid media strategies across multiple digital platforms to achieve campaign objectives.
- Manage end-to-end media buying processes, including planning, negotiation, execution, and performance analysis.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.
- Collaborate with creative, marketing, and analytics teams to ensure cohesive and effective campaign execution.
- Oversee budget allocation and ensure efficient spend across channels while maximizing ROI.
- Negotiate rates and placements with media vendors to secure optimal value and exposure.
- Stay current with industry trends, emerging platforms, and best practices in digital media buying.
- Prepare detailed reports on campaign outcomes, KPIs, and future recommendations for stakeholders.
- Conduct A/B testing and audience segmentation to refine targeting and messaging strategies.
- Ensure all campaigns comply with industry regulations, brand guidelines, and platform policies.
Job Requirements
- Minimum of 3 years of experience in media buying, digital marketing, or a related field.
- Proven track record of managing and optimizing paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and programmatic networks.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent negotiation and communication skills for vendor and stakeholder management.
- Experience working in a fast-paced, results-driven environment.
- Ability to manage multiple projects and deadlines simultaneously.
- Familiarity with media planning and buying tools, as well as analytics platforms.
- Demonstrated ability to work collaboratively within cross-functional teams.
- Strong attention to detail and organizational skills.
- Up-to-date knowledge of digital marketing trends and best practices.
