Digital Marketing Specialist

Tays is giving you the opportunity to join the Team now! Tays is a professional social networking app based in Cairo. We’re a team of young ambitious individuals, with the shared goal of changing the world of professional networking. Our main office is located in New Cairo close to the American University in Cairo. Check out the article on Enterprise about Tays’ latest fundraising achievement; https://enterprise.press/stories/2021/05/23/tays-lands-seven-figure-pre-seed-investment-41526/ 

Job Description

• Plan and execute all web, SEO/SEM, social media campaigns
• Build and maintain Company social media presence
• Measure and report performance of all digital channels and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights within the budget.
• Brainstorm new and creative growth ideas.
• Collaborate with agencies and other vendor partners.
• Manage all digital campaigns, including search engine marketing
• Evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling
• Generate marketing qualified leads.
• Develop brand presence through digital channels.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Optimize company pages within each platform to increase the visibility of the company’s social content.