Digital Marketing Specialist

Who we are:

Built by a passionate team of problem-solvers, Ajar is a mobile cloud service built for the real estate market in the MENA region that uses technology to offer a quick and efficient rent payment & collection solution as well as property management solution, making life easier and rewarding for both landlords and tenants. Ajar has also been quoted as UAE's Most Trusted FinTech Solution Provider in 2020 by APAC Business Headlines. As a growing startup, we are excited to start expanding our team to grow our operations in UAE & Kuwait.

Ajar is an award-winning startup. Explore what we do in more detail on our website.

Job Duties and Responsibilities:

• Develop  plans for social media lead generation campaigns.
• Establish and maintain a strong online presence for the SAAS company through various channels, including the official website, social media platforms, and relevant industry forums.
• Develop engaging and informative content related to the real estate SAAS solution, such as blog posts, articles, infographics, and videos with the help of marketing agency.
• Ensure that content is optimized for search engines (SEO) to increase visibility.Use targeted keywords related to real estate SAAS to attract organic traffic.
• Actively participate in social media platforms like LinkedIn, Twitter, Facebook, and others.
• Delegate online advertising channels, such as Google Ads or social media ads, to target specific demographics with the help of marketing agency.
• Create and manage ad campaigns to generate leads and increase brand awareness.
• Implement targeted email marketing campaigns to nurture leads.

• Utilize analytics tools to track the performance of online campaigns.
• Monitor key metrics, such as website traffic, conversion rates, and lead acquisition costs.

• A/B Testing (good to have experience) - Conduct A/B testing on various elements of online campaigns (e.g., ad copies, landing pages) to optimize for better results.

• Competitor Analysis (good to have experience): Keep an eye on competitors’ online activities and identify areas for differentiation.

• Adjust strategies based on industry trends and competitive landscape.

• Encourage satisfied customers to leave positive reviews on online platforms.
• Leverage testimonials to build trust and credibility among potential leads.

Knowledge, Skills and Abilities:

• Bachelor’s degree in Business, Marketing or other relevant business degree.
• Experienced in performance marketing, general digital marketing, email marketing, automation, SEO optimization and a strong understanding of the customer acquisition funnel.
• Strong understanding of SaaS revenue generation and how SaaS businesses are grown and measured.
• Proficient in Facebook Business Manager, Google Ads, Google Tag Manager,Google Analytics.
• Experience in performing A/B tests together with Product and/ or Data is preferred