Digital Marketing Manager

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6th of October, Giza

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6th of October, Gizaposted 1 month ago

56Applicants for1 open position

Job Details

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1. Strategy & Growth
Develop and execute a comprehensive digital marketing strategy aligned with the business’s sales and brand objectives.
Lead performance marketing efforts across Google Ads, Meta, TikTok, and marketplaces to maximize ROI.
Design and manage campaigns focused on acquisition, retention, and conversion.
2. E-Commerce & Content
Oversee online store performance (Shopify / WooCommerce / Magento) ensuring smooth customer journeys.
Collaborate with content and creative teams to produce engaging campaign visuals, SEO content, and product storytelling.
Manage email marketing, CRM journeys, and loyalty programs to drive repeat purchases.
3. Analytics & Optimization
Track key metrics (traffic, CAC, ROAS, CLV) and generate actionable insights using Google Analytics, GA4, and Meta Business Suite.
Conduct A/B tests, conversion optimization, and retargeting strategies to improve performance.
4. Team & Collaboration
Lead a cross-functional digital marketing team, coordinating with sales, logistics, and customer experience units.
Manage relationships with agencies and digital partners to ensure campaign excellence.
5. Brand Visibility & Innovation
Stay ahead of digital trends including AI-driven personalization, social commerce, and influencer collaborations.
Explore new digital opportunities — from live shopping to shoppable video and AR experiences

Bachelor’s degree in Marketing, Business, or related field (MBA is a plus).
5+ years of experience in digital marketing or e-commerce, preferably in retail or consumer brands.
Proven success managing paid media, SEO, and performance campaigns.
Strong analytical mindset with experience using Google Analytics, Meta Ads Manager, and CRM tools.
Excellent leadership, communication, and project management skills.