Sr .Brand Manager
New Star -
Heliopolis, CairoPosted 2 years ago71Applicants for1 open position
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- 0In Consideration
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Job Details
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Job Description
- Responsible for developing plans and executing projects that support the short and long term marketing strategy
- Works with insights from research results, production department, Sales, and Finance to ensure the brand remains relevant to consumer and that all initiatives support brand promise/essence
- Manages the relation with outside vendors related to the brand
- Conduct thorough analysis of the brand KPIs and performance
- Participates in brand strategy discussions and in setting clear consumer relevant offerings
- Share in setting the required marketing budget
- Share in setting the sales forecast and financials of the brand
- Monitor performance against plan periodically and suggest and implement corrective actions if needed
- Collaborates effectively with sales team in monitoring the trade activities- conduct regular trade visits and adjust brand tactics accordingly
- Periodic monitoring of the brand mix and pricing, and recommending/implementing changes as appropriate
- Close follow up on brand profitability – recommending profit enhancement measures if needed (ex. Cost saving initiatives, distribution efficiencies etc.)
- Effective usage of market research to asses current and potential market opportunities
- On-going competitor analysis to identify opportunities/threats and act accordingly
- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan
Job Requirements
- 3 to 7 years of experience as brand manager is a must
- Bachelor’s degree.
- Excellent communication and negotiation skills
- Degree in marketing or a related field.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
