Brand Manager

Main Duties

• Developing and implementing the annual marketing and budget plan to meet business and brand objectives. 
• Analyzing business performance vs. targets and recommending action plans to build the business.
• Specifying market requirements for products by conducting market research and developing briefs for R&D department for new products and concepts.
• Maintaining the brand value proposition by regularly analyzing the price/product quality equation and recommending changes when necessary.
• Managing the social media agency to ensure it meets both brand and business objectives.
• Working with the branding agency to create materials, visuals and copy for all touch points.
• Managing all aspects of print production, receipt and distribution.
• Coordinating photo-shoots of new projects/products with photographer and maintaining and updating photo library.
• Maintaining overall ownership of the website and ensuring it is updated with new projects, products and news.
• Managing all activities relating to participation in fair from design, to booth set-up, to invitations etc.
• Events: Working with the sales team on planning and holding any promotional events for the showroom including sales, new collection launches, seasonal or special interest events.