Digital Marketing Manager
EGPI -
Mokattam, CairoPosted 2 years ago124Applicants for1 open position
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- 0In Consideration
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Job Details
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Job Description
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Identify creative, out-of-the box ideas for marketing campaigns that can improve our efforts across the board.
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Instrument conversion points and optimizes user funnels.
- Collaborate with agencies and other vendor partners.
- Manage the content that the business posts to social media.
- Develop strategies that drive customers to the website.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Job Requirements
- BS/MS degree in marketing or a related field
- Excellent communication skills
- Excellent understanding of digital marketing concepts and best practices
- Preferred Medical Background
