Market Research Specialist (Large Investment Group)
Pillars -
Cairo, EgyptPosted 2 years ago10Applicants for1 open position
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Job Description
About the Company:
An esteemed investment group with over 40 years of experience in the field with over 6,000 employees. The company is mainly in the real estate and hospitality industries with real estate projects and hotels all over Egypt.
- Monitor and forecast marketing and sales trends.
- Assist in the development of marketing plans.
- Conduct research on specific market conditions.
- Analyze consumer preferences to determine the potential sales of a product or service.
- Analyze prices, methods of marketing and distribution
- Understand business objectives and design surveys to discover prospective customers’ preferences
- Compile and analyze statistical data using modern and traditional methods to collect it
- Perform valid and reliable market research SWOT analysis
- Identifies and defines the objective of an assigned marketing research project; determines the best methods to use to meet those objectives.
- Researches and compiles data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of maximizing sales and market penetration of current products.
- Compiles data related to competitors products such as pricing, sales, and marketing or distribution methodology.
- Summarizes and analyzes data; makes recommendations related to research findings.
- Reports findings, complete with graphs illustrating data and written text explaining complex findings.
- Identifies potential new products or markets through research.
- Forecasts and tracks industry marketing and sales trends based on collected data.
- Delivers reports and presentations of findings to management and/or executive leadership.
- Performs other related duties as assigned.
Job Requirements
- A minimum of 5 years of experience in the same field, with a minimum of 2 years in the same or a similar role
- Bachelors degree in market research or related (essential).
- A minimum of 2 years of experience in market research and analysis.
- Analytical thinker with strong theoretical and research proficiency.
- Ability to comprehend and interpret competitor strategies and consumer behavior.
- Thorough knowledge of marketing programs and strategies.
- Ability to gather large amounts of data and convert it into meaningful analysis.
- Solid organizational skills and detail-oriented.
- Ability to work under pressure and meet strict deadlines.
- Strong proficiency in math, web analytics and business research tools.
- Brilliant written and verbal communication skills.
- Ability to simplify complex information into a user-friendly format.
- Proficient in Microsoft Office, databases and statistical packages.
- Financial Background.
