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Job Description
- The Senior Marketing Specialist will be involved in building marketing plans, and will take an active leadership role to understand business objectives, and building marketing strategies and plans to support those objectives.
- Will include the strategic building, evaluation, and execution of marketing activities, which may include advertising, collateral development, digital marketing, content, and creation/assessment.
- The individual will drive, implement, monitor, and measure the results of marketing activities to advance our mission, strategic plan, and business objectives.
- The Senior Marketing Specialist will provide expert strategic marketing guidance to support the company objectives.
- Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment.
- Develops a deep understanding of target audience needs and is an advocate for developing products in line with those audience needs.
- Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing opinion on decision-making committees.
- Proactively contributes to business planning, marketing planning, and strategy development.
- Demonstrates leadership to others, including contractors and third parties, to deliver flawless execution.
- May have budget oversight, accountability, and reporting.
Job Requirements
- BSc/BA in marketing, communications, or equivalent
- Must have experience in the food industry.
- Proven experience in a marketing or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc. ) and market research method
- Well-organized and detail-oriented
- Exceptional communication and writing skills
